"Tel Aviv's Gan HaKovshim area is one of Israel's most attractive real estate locations: a central location, close to the sea, and to the bustling heart that is HaCarmel Market. Although the area is fairly abandoned and has many parking lots and vacant spaces, over the next few years it is supposed to become ""adorned"" with multiple towers, including the Dolphinarium Towers. Similarly to other Tel Aviv locations where both new and renewed buildings are being constructed, these towers are for the affluent. So in effect, significant areas in attractive locations can be enjoyed only by those who have the means. I have no illusions that I would be able to withstand the mighty forces of the market incentivising maximization of profits from this piece of land, but I am asking something in return. In this project, the municipality will own the street level, and allocate it to both the private sector for profit, and to residents, to promote an urban communal activity and a design derived from existing needs, in order to create an inclusive heterogeneous environment."