"The potential of green technologies and construction innovations will be fully realized once we can implement them in the existing fabric. New construction alone cannot transform a city's ecological footprint. The importance of renovation processes and intervention in existing buildings is the lion's share of this change. Sustainable architecture begins with what is! Mavericks Project, an interactive media and broadcasting center, is a retrofit process that takes place in HaShaot HaYafot Square complex. The architectural concept is based on in-depth research of bioclimate planning and complex socio-conceptual design."