החיים על פי גוגל

The project "Life According to Google" presents an experimental architectural environment, where a holistic life experience including work, study and leisure is conducted in the Google workplace. The project is situated in Atidim Park in Tel Aviv and deals with the issue of work-life (im)balance in the high-tech industry. It describes the extreme scenario in which the process of work empowering personal life has been completed, when day to day life completely coalesces into corporate life. The outcome is a mixed-use typology of household, work, consumption and leisure which reflects Google's main principles. The project concentrates on a critical-humoristic point of view of the work-life balance issue, to focus on humanity's decades-long struggle concerning the role of work in our lives. Strong criticism is exhibited concerning the western world's daily routine and the way work culture serves both as a growth engine, and as a time and space determinant. This project disassembles modern lifestyle and rearranges the ideal corporate daily routine using architectural tools. The product of this project, which is an imaginary environment, serves as a warning sign for humanity's future.