The Carmel Winery in Rishon Lezion was established in 1887 and is considered a landmark symbolizing the birth of the wine industry in Israel. In recent years, the winery has been deserted, sealed , and surrounded by a wall, and is expected to become a commercial shopping center with three residential towers of up to 32 floors. Commercialization and transformation of historical sites into mere tourist attractions may endanger the cultural essence of the site. The winery, located in the center of Rishon Lezion in the area of the historic settlement and the city garden, played a central role in shaping the identity of both the local and the Israeli community. The preservation and revitalization of the winery structures is an opportunity to embrace the duality of history & modernity, and to reimagine the site as an integral function in the city, as well as a dynamic space that merges the past with the present. The proposed plan concentrates on agricultural production and the preservation of the Israeli wine industry similar to the factory's origins, but as an integral part of the urban fabric and the existing environment. Alongside the production, research and development processes, there will be a new urban complex that will contain low-rise public, commercial and residential buildings that will maintain the existing fabric. Through thoughtful conservation and adaptive reuse, it will be possible to preserve the architectural elements such as the unique industrial facades, as well as the functional aspects of the winery that dealt with industrial processes in the production of wine in the Land of Israel. This combination guarantees the authenticity and integrity of the site which will become a testimony to the pioneering spirit of the first settlers who established it in the late 19th century and will allow future generations to connect with the heritage and understand the historical story embedded within the buildings. Preserving the Rishon LeZion Winery as an active and functional space will not only preserve the historical narrative but also integrate its work into the fabric of the city and enrich the urban experience for residents and visitors alike.