The products of design in the modern city are made up of an array of decisions that bring together two aspects of urban planning: the economic interests of the developers and the public needs. The balance between these interests has been disturbed and requires re-evaluation. The developed modern city has turned the land from a public resource into an opportunist ground for private financial enterprise, increasing the profit for wealthy beneficiaries. The design product that has evolved takes the form of duplicated neighbourhoods that lack a sense of locality and uniqueness and are both overcrowded and socially detaching. This project proposes innovative planning processes that promote the regeneration of urban textures, replacing the involvement of private developers by implementing the public interest for lively urbanism.